The Moen disposal lineup had entered the market in the wholesale category. A retail strategy was needed to appeal to a specific persona that was shopping for disposals in the same mindset as power tools. A form that emphasized power and performance and aggressiveness to separate from the transitional styles of the current aisle.

I also led the ID activities in the development of new innovative solutions to improve installation, sanitization and water flow for a cleaner grind chamber. I partnered with our Engineering team to run CFD analysis on multiple iterations of the splash guard to deliver unmatched cleaning of the grind chamber.

Designed at Fortune Brands Innovations 2018 Design Team: T J Manion My Responsibilities: User research, persona development, Trend study, 2D form Development, 3D CAD (Creo), Keyshot, CMF & DFM, VBL documentation and implementation Patents pending